{"id":12821,"date":"2016-09-21T12:56:46","date_gmt":"2016-09-21T09:56:46","guid":{"rendered":"http:\/\/spomag-lv.localhost\/?page_id=12821"},"modified":"2016-09-21T13:13:45","modified_gmt":"2016-09-21T10:13:45","slug":"thermoball-2","status":"publish","type":"page","link":"https:\/\/sportland.lv\/magazine\/thermoball-2\/","title":{"rendered":"THERMOBALL"},"content":{"rendered":"

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M\u016bsu st\u0101sts:<\/span><\/p>\n

\u00a0 \u00a0 M\u0113s esam nosaukti par godu aukst\u0101kajai, skarb\u0101kajai kalnu pusei – Zieme\u013cu pusei. M\u0113s esam pal\u012bdz\u0113ju\u0161i p\u0113tniekiem sasniegt visliel\u0101kos augstumus Himalajos, bet The North Face\u00ae le\u0123enda s\u0101k\u0101s, ironisk\u0101 k\u0101rt\u0101, pludmal\u0113. Prec\u012bz\u0101k, Sanfrancisko Zieme\u013cu pludmales apk\u0101rtn\u0113, vien 150 p\u0113das virs j\u016bras l\u012bme\u0146a. Tas bija 1966. gad\u0101, kad divi p\u0101rg\u0101jienu entuziasti nol\u0113ma sekot savai kaisl\u012bbai un nodibin\u0101ja nelielu alp\u012bnisma mazumtirdzniec\u012bbas veikalu.<\/p>\n

\u00a0 \u00a0 Dr\u012bz p\u0113c tam \u0161is mazais veikali\u0146\u0161 k\u013cuva paz\u012bstams k\u0101 The North Face, mazumtirgot\u0101js augsta l\u012bme\u0146a k\u0101p\u0161anas ekip\u0113jumam. 1968. gad\u0101 The North Face p\u0101rc\u0113l\u0101s uz otru Sanfrancisko l\u012b\u010da puses Barkelejas apgabalu, kur s\u0101ka projekt\u0113t un izgatavot sava z\u012bmola alp\u012bnisma ap\u0123\u0113rbu un apr\u012bkojumu.<\/p>\n

\u00a0 \u00a0 Se\u0161desmitajos gados The North Face z\u012bmols s\u0101ka sponsor\u0113t da\u017e\u0101das eksped\u012bcijas uz t\u0101l\u0101kaj\u0101m, neaizsniedzam\u0101kaj\u0101m pasaules mal\u0101m. Tas k\u013cuva par lepnu trad\u012bciju, kas turpin\u0101s v\u0113l\u00a0ar\u012b \u0161aj\u0101s dien\u0101s un past\u0101v\u012bgi pastiprina The North Face mantru – Never Stop Exploring\u2122<\/em> jeb\u00a0nekad neapst\u0101jies atkl\u0101t ko jaunu.\u00a0<\/em><\/p>\n

\u00a0 \u00a0 Agr\u012bnajos asto\u0146desmitajos The North Face veica v\u0113l nebiju\u0161u izp\u0113ti sl\u0113po\u0161anas industrij\u0101, pievienojot ekstr\u0113mai sl\u0113po\u0161anai paredz\u0113tus produktus savam pied\u0101v\u0101jumam. Tie bija paste\u013cu, neona, matu kr\u0101su un\u00a0mohawku\u00a0<\/em>laiki; vi\u0146i izveidoja pamatus m\u016bsdienu br\u012bvi dom\u0101jo\u0161ajiem sniega ekstr\u0113mo sporta veidu atl\u0113tiem. L\u012bdz desmitgades beig\u0101m, The North Face k\u013cuva par vien\u012bgo augstas veiktsp\u0113jas virsdr\u0113bju, sl\u0113po\u0161anas ap\u0123\u0113rba, gu\u013cammaisu un tel\u0161u pieg\u0101d\u0101t\u0101ju ASV.<\/p>\n

\u00a0 \u00a0 1990. gad\u0101 s\u0101k\u0101s laikmets, kura laik\u0101 The North Face papla\u0161in\u0101ja atl\u0113tu robe\u017eas, kas \u013c\u0101va sasniegt ar vien augst\u0101kus l\u012bme\u0146us. Ar Tekware\u2122 \u0161\u012b desmitgade piedz\u012bvoja debiju m\u016bsu sporta ap\u0123\u0113rbu tirg\u016b, inovat\u012bva alp\u012bnistu, klin\u0161u k\u0101p\u0113ju, taku g\u0101j\u0113ju un parasto ce\u013cot\u0101ju vajadz\u012bb\u0101m izveidota, jaun\u0101m funkcij\u0101m papildin\u0101tu ekip\u0113jumu.<\/p>\n

\u00a0 \u00a0 The North Face logo ar vien bie\u017e\u0101k s\u0101ka par\u0101d\u012bties ultramaratonos, kalnu tak\u0101s, k\u0101 ar\u012b uz rekl\u0101mas sien\u0101m. S\u0101koties jaunam gadsimtam, The North Face uzs\u0101ka savu p\u0101rg\u0101jienu un taku-skrie\u0161anas apavu izstr\u0101di, lai apmierin\u0101tu ar vien vair\u0101k cilv\u0113ku pras\u012bbas un vajadz\u012bbas, kas \u013cautu tiem sasniegt ar vien jaunus apv\u0101r\u0161\u0146us.<\/p>\n

\u00a0 \u00a0 Tagad, vair\u0101k nek\u0101 40 gadus p\u0113c liel\u0101s atkl\u0101\u0161an\u0101s, The North Face nodro\u0161ina pla\u0161u augstas veikstp\u0113jas ap\u0123\u0113rbu l\u012bniju, apr\u012bkojumu un apavus, ar vien papla\u0161inot inov\u0101ciju robe\u017eas, lai j\u016bs var\u0113tu atkl\u0101t ar vien vair\u0101k un vair\u0101k. M\u0113s esam lepni, ka esam alp\u012bnistu, ekstr\u0113mo sl\u0113pot\u0101ju, snovbordistu, iztur\u012bbas skr\u0113j\u0113ju un citu atl\u0113tu pirm\u0101 izv\u0113le.\u00a0<\/p>\n

\u00a0 \u00a0 Nav ko lieki piebilst par m\u016bsu turpm\u0101ko 40 gadu pl\u0101nu. M\u0113s uztur\u0113sim savu neievainojamo ap\u0146\u0113m\u012bbu sasniegt jaunas robe\u017eas ra\u017eo\u0161an\u0101, lai j\u016bs var\u0113tu sasniegt jaunas robe\u017eas \u0101rpasaul\u0113.\u00a0<\/p>\n

Never Stop Exploring\u2122<\/span><\/em><\/p>\n

THERMOBALL jakas:<\/p>\n