{"id":14365,"date":"2016-12-16T14:05:48","date_gmt":"2016-12-16T12:05:48","guid":{"rendered":"http:\/\/spomag-lv.localhost\/?p=14365"},"modified":"2017-02-05T13:22:37","modified_gmt":"2017-02-05T11:22:37","slug":"no-quiksilver-lidz-roxy-sieviesu-sapnis-par-serfingu-un-snovosanu","status":"publish","type":"post","link":"https:\/\/sportland.lv\/magazine\/no-quiksilver-lidz-roxy-sieviesu-sapnis-par-serfingu-un-snovosanu\/","title":{"rendered":"No Quiksilver l\u012bdz Roxy: Sievie\u0161u sapnis par s\u0113rfingu un snovo\u0161anu"},"content":{"rendered":"

Kad Quiksilver nol\u0113ma uzs\u0101kt sievie\u0161u l\u012bniju 1990. gad\u0101, tas bija drosm\u012bgs g\u0101jiens. S\u0113rfo\u0161anas un snovo\u0161anas tirgus vienm\u0113r ir bijis \u013coti sv\u0101rst\u012bgs, it \u012bpa\u0161i, kad runa bija par sieviet\u0113m, kuras savu slavu s\u0113rfinga un snovo\u0161anas sabiedr\u012bb\u0101 v\u0113l nebija tik \u013coti uzspodrin\u0101ju\u0161as, at\u0161\u0137ir\u012bb\u0101 no v\u012brie\u0161iem, kuriem \u0161ie sporta veidi, iesp\u0113jams, bija saisto\u0161\u0101ki, l\u012bdz ar to ar\u012b izplat\u012bt\u0101ki un noz\u012bm\u012bg\u0101ki. Ta\u010du m\u016bsdien\u0101s ir pier\u0101d\u012bjies tas, ka \u0161is brends nu ir neat\u0146emama sast\u0101vda\u013ca sievie\u0161u dz\u012bvesstila vid\u0113.<\/h3>\n

Jaunas idejas vienm\u0113r ir pras\u012bju\u0161as k\u0101da l\u012bdz \u0161im neaizsniegta sliek\u0161\u0146a p\u0101rk\u0101p\u0161anu. Komp\u0101nija ieraudz\u012bja neizmantotu, milz\u012bgu iesp\u0113ju sievie\u0161u s\u0113rfinga un snovborda tirg\u016b. K\u0101 v\u0113l\u0101k izr\u0101d\u012bj\u0101s, vi\u0146iem par \u0161o iesp\u0113ju bija taisn\u012bba.<\/h4>\n

<\/p>\n

K\u0101 visas citas lietas, ar\u012b Quiksilver un Roxy dzima \u016bden\u012b, ar s\u0101kotn\u0113jo peldkost\u012bmu l\u012bniju, t\u0101s debija tika piedz\u012bvota 1990. gada vasar\u0101 un t\u0101 uzreiz guva pan\u0101kumus. Ar n\u0101kamo gadu tika ieviesta Roxy sporta ap\u0123\u0113rbu l\u012bnija, kas gada laik\u0101 sasniedza p\u0101rdo\u0161anas apjomu viena miljona dol\u0101ru apm\u0113r\u0101. 1992. gad\u0101 viss turpin\u0101j\u0101s ar d\u017einsu l\u012bnijas dibin\u0101\u0161anu un pirmajiem sniega ap\u0123\u0113rbu veikumiem.<\/p>\n

Jau ar 1993. gadu Roxy bija iekarojusi vietu starp vado\u0161ajiem pasaules brendiem. \u0160aj\u0101 gad\u0101 rad\u0101s ar\u012b popul\u0101rais Roxy logo. Z\u012bmola popularit\u0101te pieauga, t\u0101pat k\u0101 darbinieku skaits. K\u0101d\u0101 p\u0113cpusdien\u0101, Havaju sal\u0101s, k\u0101 le\u0123enda v\u0113sta, Roxy komanda s\u0113d\u0113ja pludmal\u0113 un v\u0113roja s\u0113rfot\u0101jas, kad vi\u0146iem rad\u0101s ideja par sievie\u0161u \u012bsajiem \u0161ortiem. Pied\u0101v\u0101jot piegu\u013co\u0161us un elast\u012bgus \u0161ortus, kas joproj\u0101m izskat\u012bj\u0101s sievi\u0161\u0137\u012bgi, tie uz visiem laikiem izmain\u012bja sievie\u0161u s\u0113rfinga tirgu.<\/p>\n

1994. gads iez\u012bm\u0113 v\u0113l vienu noz\u012bm\u012bgu pagrieziena punktu Roxy st\u0101st\u0101: L\u012bza Andersena, valdo\u0161\u0101 ASP(Pasaules s\u0113rfinga l\u012bga) sievie\u0161u \u010dempione, k\u013cuva par pirmo biedru Roxy komand\u0101. L\u012bzai izdev\u0101s izc\u012bn\u012bt v\u0113l tr\u012bs pasaules titulus. Vi\u0146a tiek uzskat\u012bta par vienu no visu laiku ietekm\u012bg\u0101kaj\u0101m sievie\u0161u s\u0113rfer\u0113m, un vi\u0146as ieguld\u012bjums Roxy brenda populariz\u0113\u0161an\u0101 ir bijis neatsverams. L\u012bzas vad\u012bb\u0101 \u201eBoardrider\u201d komanda ir k\u013cuvusi par visrespekt\u0113t\u0101ko un atpaz\u012bstam\u0101ko pro komandu sievie\u0161u s\u0113rfing\u0101. Pa\u0161reiz komandas sast\u0101v\u0101 ir t\u0101das sievietes k\u0101 Megana Abubo, \u010celsija Gord\u017eesone, Veronika Keja, Ke\u0161a M\u012bdore, Kula Barbjeto, t\u012b\u0146u fenomens Kerisa Mora, k\u0101 ar\u012b pa\u0161reiz\u0113j\u0101 pasaules \u010dempione Sofija Mulanovi\u010da.<\/p>\n

<\/p>\n

Lo\u0123isku n\u0101ko\u0161o soli p\u0113c sponsor\u0113tas komandas izveides Roxy sp\u0113ra 1995. gad\u0101, kad izveidoja profesion\u0101lu pas\u0101kumu \u2013 \u2018\u2019Quiksilver\/Roxy Pro Surfing event\u2019\u2019, kas notika Zieme\u013ckarol\u012bn\u0101, Saull\u0113kta pludmal\u0113. Desmit gadus v\u0113l\u0101k, Roxy Pro Hawaii ir viens no presti\u017e\u0101kajiem un aizraujo\u0161\u0101kajiem ASP pasaules \u010dempion\u0101ta posmiem. \u0160\u012b posma pan\u0101kumi noveda l\u012bdz citu sacens\u012bbu izveides \u2013 Roxy Pro Fiji, Roxy Pro Gold Coast (Austr\u0101lija) un Roxy Jam UK. Roxy ir lepni par to, ka ir liel\u0101kais sadarb\u012bbas partneris un sponsors sievie\u0161u s\u0113rfinga pasaul\u0113.<\/p>\n

L\u012bdz ar Roxy popularit\u0101tes strauju aug\u0161upeju, ar\u012b t\u0101 produktu l\u012bnija un auditorija auga straujiem so\u013ciem. Aksesu\u0101ri un da\u017e\u0101das brilles pievienoj\u0101s brendam 1995. gad\u0101. Apavi, pulkste\u0146i un \u2018\u2019Roxy girl, l\u012bnija priek\u0161 7-16 gadus jaun\u0101m meiten\u0113m, pievienoj\u0101s jau n\u0101kamaj\u0101 gad\u0101. Taj\u0101 pa\u0161\u0101 gad\u0101 brends tika nomin\u0113ts \u2018\u2019California Rising Star Awar\u2019\u2019 dizaina inov\u0101ciju un izcil\u012bbas nomin\u0101cijai. \u2018\u2019Sniega l\u012bnija\u2019\u2019, iek\u013caujot virsdr\u0113bes un aksesu\u0101rus, izveidoj\u0101s 1997. gad\u0101, kop\u0101 ar jaunu b\u0113rnu ap\u0123\u0113rbu l\u012bniju. 1999. gads bija liels gads komp\u0101nijai, jo produktu kl\u0101stam tika pievienotas rotaslietas, somas, mugursomas, ce\u013co\u0161anas aksesu\u0101ri, skeito\u0161anas piederumi, lampas un plak\u0101ti. Devi\u0146desmito gadu beig\u0101s, Roxy k\u013cuva par meite\u0146u un jaunu sievie\u0161u brendu vis\u0101 pasaul\u0113.<\/p>\n

Mil\u0113nijums atnesa aizraujo\u0161us jaunumus, Roxy izveidojot pilnu snovborda ekip\u0113juma l\u012bniju, l\u012bdz galam to nokomplekt\u0113jot 2003. gad\u0101. Papla\u0161inoties Roxy ziemas produktu l\u012bnijai, papla\u0161in\u0101j\u0101s ar\u012b centieni sponsor\u0113t da\u017e\u0101dus atl\u0113tus, person\u012bbas un pas\u0101kumus. \u201eThe Roxy Chicken Jams\u201d, meite\u0146u pro snovborda s\u0113rija, kuras debija tika piedz\u012bvota 2004. gad\u0101 Insbruk\u0101, Austrij\u0101 un P\u0101rksitij\u0101, J\u016bt\u0101. Roxy profesion\u0101l\u0101 \u2018\u2019ziemas komanda\u2019\u2019 ir k\u013cuvusi liel\u0101ka, pievienojoties austr\u0101lietei Torai Braitai, amerik\u0101nietei Aleksai Vaitai un Amberai Stekhauzai.<\/p>\n

 <\/p>\n

Roxy jau ilgu laiku ir bijis mediju uzman\u012bbas centr\u0101. P\u0113c liel\u0101ko redakciju nopelniem, ievietojot lielas publik\u0101cijas t\u0101dos medijos k\u0101 \u2018\u2019Lucky\u2019\u2019, \u2018\u2019Teen Vogue\u2019\u2019 un \u2018\u2019In Style\u2019\u2019, k\u0101 ar\u012b pievienojot amerik\u0101\u0146u un starptautisk\u0101s publik\u0101cijas par s\u0113rfingu un snovo\u0161anu, tas bija laika jaut\u0101jums l\u012bdz br\u012bdim, kad Roxy non\u0101ks TV un radio karst\u0101kajos p\u0101rrai\u017eu laikos. \u2018\u2019Surf Girls\u2019\u2019, sadarb\u012bba ar Roxy un MTW Networks, debit\u0113ja 2003. gad\u0101. Seri\u0101ls bija \u012bstens h\u012bts , kas turpm\u0101k pal\u012bdz\u0113ja populariz\u0113t sievie\u0161u s\u0113rfingu un Roxy da\u013cu \u0161aj\u0101 sport\u0101. Seri\u0101ls deva iesp\u0113ju savu komandu papildin\u0101t ar div\u0101m d\u0101m\u0101m \u2013 Kulu Barbjeto un Eimiju Fogelgesangu.<\/p>\n

<\/p>\n

Roxy ir jauns, glob\u0101li izplat\u012bts dz\u012bvesstila brends, kur\u0161 pied\u0101v\u0101 produktus katram akt\u012bvas meitenes vai sievietes dz\u012bves aspektam.<\/p>\n

Sportland veikalos vari ieg\u0101d\u0101ties Roxy ziemas sezonas nepiecie\u0161amos un kr\u0101\u0161\u0146os ap\u0123\u0113rbus , k\u0101 ar\u012b da\u017e\u0101dus aksesu\u0101rus.<\/p>\n

https:\/\/www.youtube.com\/watch?v=GOCy_8ZKOR4<\/p>\n