{"id":14780,"date":"2017-01-25T14:27:07","date_gmt":"2017-01-25T12:27:07","guid":{"rendered":"http:\/\/spomag-lv.localhost\/?p=14780"},"modified":"2017-02-05T14:25:19","modified_gmt":"2017-02-05T12:25:19","slug":"under-armour-inovativs-zimols-sporta","status":"publish","type":"post","link":"https:\/\/sportland.lv\/magazine\/under-armour-inovativs-zimols-sporta\/","title":{"rendered":"“Under Armour” – inovat\u012bvs z\u012bmols sport\u0101"},"content":{"rendered":"

Uz\u0146\u0113mums Under Armour<\/em>, ko 1996.\u00a0gad\u0101 nodibin\u0101ja biju\u0161ais M\u0113rilendas Universit\u0101tes komandas futbolists Kevins Planks (Kevin Plank)<\/em>, ir sporta ap\u0123\u0113rba ra\u017eot\u0101js. Ekip\u0113jums ir izstr\u0101d\u0101ts t\u0101, lai uztur\u0113tu sportistos svaiguma, sausuma un viegluma saj\u016btu sacens\u012bbu un treni\u0146u laik\u0101. Uz\u0146\u0113mums Under Armour<\/em> tika dibin\u0101ts ar misiju: padar\u012bt visus sportistu rezult\u0101tus lab\u0101kus ar kaisl\u012bbu, dizainu un nebeidzamo tiek\u0161anos pret\u012b inov\u0101cijai.<\/h4>\n

M\u016bsdien\u0101s Under Armour<\/em> ir viens no vado\u0161ajiem sporta ap\u0123\u0113rbu, apavu, ekip\u0113juma un elektronisk\u0101 fitnesa apr\u012bkojuma ra\u017eot\u0101js, tirgot\u0101js un izplat\u012bt\u0101js. Uz\u0146\u0113mums pied\u0101v\u0101 jaun\u0101ko tehnolo\u0123iju produktus, kas ir izveidoti, lai uzlabotu sportistu sniegumu, tostarp inovat\u012bvus apavus, ap\u0123\u0113rbu v\u012brie\u0161iem, sieviet\u0113m un jaunie\u0161iem, kas novada no \u0137erme\u0146a mitrumu un regul\u0113 temperat\u016bru, k\u0101 ar\u012b digit\u0101l\u0101s fitnesa mobil\u0101s lietojumprogrammas. Lai gan tehnolo\u0123ija, kuras pamat\u0101 ir Under Armour<\/em> daudzveid\u012bgais pre\u010du sortiments, ir iev\u0113rojami uzlabojusies, sporta ap\u0123\u0113rbu l\u012bnija, kas bija \u0161\u0101 z\u012bmola s\u0101kums, ir balst\u012bta uz vienk\u0101r\u0161u ideju: valk\u0101t HeatGear<\/em>\u00ae<\/sup>, kad ir karsti, valk\u0101t ColdGear<\/em>\u00ae<\/sup>, kad ir auksti, un AllSeasonGear<\/em>\u00ae<\/sup> starp ab\u0101m \u0161\u012bm gal\u0113j\u012bb\u0101m.<\/p>\n

\"\"<\/p>\n

2006. gada j\u016bnij\u0101 Under Armour<\/em> ar futbola bu\u010du l\u012bniju aizs\u0101ka apavu ra\u017eo\u0161anu.<\/p>\n

2014. gad\u0101 Under ArmourSpeedForm Apollo<\/em> skrie\u0161anas apaviem, kas bija pirmie apavi, kuru dizains tika veidots ap\u0123\u0113rba fabrik\u0101, Runner’s World<\/em> \u017eurn\u0101ls pie\u0161\u0137\u012bra titulu \u201eLab\u0101k\u0101 debija\u201d. 2015.\u00a0gad\u0101, turpinot SpeedForm<\/em> apavu l\u012bnijas pan\u0101kumus, z\u012bmols laida klaj\u0101 UA SpeedForm Gemini<\/em>. Apavi SpeedForm Gemini<\/em>, kuros izmantota precision fit<\/em> sist\u0113ma, der k\u0101 uzlieti un sniedz valk\u0101t\u0101jam \u0113rtuma saj\u016btu, kas ir svar\u012bga garo distan\u010du skrie\u0161anas apaviem. Apaviem ir bez\u0161uvju pap\u0113dis un viegla, elpojo\u0161a virsk\u0101rta, kas samazina trauc\u0113jumus, sniedz daudz liel\u0101ku aptvero\u0161u saj\u016btu, un apavi der k\u0101 uzlieti.<\/p>\n

\"\"<\/p>\n

Under Armour<\/em> ar\u012b sadarbojas ar lab\u0101kaj\u0101m koled\u017eu sportistu programm\u0101m, to skait\u0101 ar Notrdamas universit\u0101ti, Viskonsinas universit\u0101ti, J\u016bras kara flotes akad\u0113mijas Sportistu asoci\u0101ciju, M\u0113rilendas universit\u0101ti, Teksasas Tehnolo\u0123iju universit\u0101ti, Dienvidkarol\u012bnas universit\u0101ti, Dienvidfloridas universit\u0101ti, Bostonas Koled\u017eu, Zieme\u013crietumu universit\u0101ti, J\u0113las universit\u0101ti.<\/p>\n

Under Armour<\/em> ar\u012b ir ofici\u0101lais apavu pieg\u0101d\u0101t\u0101js NFL un iet\u0113rpj profesion\u0101los elites sportistus, tostarp NFL v\u0113rt\u012bg\u0101ko sp\u0113l\u0113t\u0101ju Tomu Breidiju (Tom Brady)<\/em>, NFL gada jaunpien\u0101c\u0113ju starp uzbruc\u0113jiem Kamu \u0145\u016btonu (Cam Newton)<\/em>, 2015.\u00a0gada NBA \u201eAll-Star\u201d Stefanu Kariju (Stephan Curry)<\/em>, Olimpisk\u0101s zelta meda\u013cas ieguv\u0113ju sl\u0113po\u0161an\u0101 Lindsiju Vonnu (Lindsey Vonn)<\/em>, Olimpisk\u0101s zelta meda\u013cas ieguv\u0113ju peld\u0113\u0161an\u0101 Maiklu Felpsu (Michael Phelps)<\/em>, 2013.\u00a0gada Vimbldonas \u010dempionu un Olimpisk\u0101s zelta meda\u013cas ieguv\u0113ju Endiju Mureju (Andy Murray)<\/em>, ASV nacion\u0101lo sievie\u0161u futbola zvaigzni Kelliju Oh\u0101ru (Kelley O’Hara)<\/em>. Z\u012bmols ar\u012b ir ofici\u0101lais apr\u012bkojuma pieg\u0101d\u0101t\u0101js Barklija Premjerl\u012bgas Tottenham Hostpur<\/em>, Velsas Regbija apvien\u012bbai, Braz\u012blijas Sanpaulu Futbola klubam, Holandes Futbola klubam AZ Alkmaar<\/em> un V\u0101cijas Futbola klubam St.\u00a0Pauli<\/em>.\u00a0<\/p>\n

\"\"<\/p>\n

2015. gada s\u0101kum\u0101 z\u012bmols ar\u012b ieg\u0101d\u0101j\u0101s br\u012bvpieejas fitnesa uzskaites platformu Endomondo<\/em> un vesel\u012bbas un fitnesa lietojumprogrammu MyFitnessPal<\/em>. Ar Endomondo<\/em> un MyFitnessPal<\/em> ieg\u0101di Under Armour<\/em> turpina nostiprin\u0101t savas poz\u012bcijas \u201esaist\u012bt\u0101 fitnesa\u201d sf\u0113ras priek\u0161gal\u0101 un att\u012bst\u0101s ar m\u0113r\u0137i sniegt unik\u0101lus risin\u0101jumus sportistiem un fitnesa entuziastiem treni\u0146u proces\u0101, nodro\u0161inot iesp\u0113ju par\u0101d\u012bt savu sniegumu sport\u0101 un ikdienas dz\u012bv\u0113.<\/p>\n

Ieg\u0101d\u0101jies lab\u0101ko sev, mekl\u0113 Under Armour produkciju Sportland veikalos!<\/p>\n","protected":false},"excerpt":{"rendered":"

Uz\u0146\u0113mums Under Armour, ko 1996.\u00a0gad\u0101 nodibin\u0101ja biju\u0161ais M\u0113rilendas Universit\u0101tes komandas futbolists Kevins Planks (Kevin Plank), ir sporta ap\u0123\u0113rba ra\u017eot\u0101js. Ekip\u0113jums\u2026<\/p>\n","protected":false},"author":9,"featured_media":14781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[432,441],"tags":[62,64,19,66,13,41,74,14,46,65],"class_list":["post-14780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-under-armour","category-zimols","tag-apavi","tag-apgerbs","tag-fitness","tag-ritenbrauksana","tag-skriesana","tag-treneris","tag-trenini","tag-trenins","tag-vasara-2015","tag-vieglatletika"],"acf":[],"_links":{"self":[{"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/posts\/14780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/comments?post=14780"}],"version-history":[{"count":3,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/posts\/14780\/revisions"}],"predecessor-version":[{"id":14787,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/posts\/14780\/revisions\/14787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/media\/14781"}],"wp:attachment":[{"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/media?parent=14780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/categories?post=14780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/tags?post=14780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}