{"id":27339,"date":"2019-05-27T08:26:34","date_gmt":"2019-05-27T05:26:34","guid":{"rendered":"https:\/\/www.sportlandmagazine.com\/lat\/?p=27339"},"modified":"2019-05-27T08:26:34","modified_gmt":"2019-05-27T05:26:34","slug":"timberland-atstaj-mazaku-ekologisko-pedu","status":"publish","type":"post","link":"https:\/\/sportland.lv\/magazine\/timberland-atstaj-mazaku-ekologisko-pedu\/","title":{"rendered":"TIMBERLAND atst\u0101j maz\u0101ku ekolo\u0123isko p\u0113du"},"content":{"rendered":"

Jaun\u0101 Timberland apavu kolekcija ReBOTL izgatavota no p\u0101rstr\u0101d\u0101t\u0101m PET pudel\u0113m, katr\u0101 apavu p\u0101r\u012b izmantojot 6\u201310 pudeles.\u00a0\"\"<\/p>\n

Timberland jau sen ap\u0146\u0113mies mazin\u0101t ekolo\u0123isk\u0101s p\u0113das nospiedumu uz m\u016bsu plan\u0113tas, l\u012bdztekus pozit\u012bvi ietekm\u0113jot akt\u012bv\u0101s atp\u016btas apavu ra\u017eo\u0161anas industriju. Sekojot pasaules tendenc\u0113m, \u0161aj\u0101 sezon\u0101 z\u012bmols veicis lielus so\u013cus, lai veiktu jaunu misiju, padarot pasauli nedaudz t\u012br\u0101ku, \u2013 ieviesis jaunu apavu l\u012bniju ReBOTL, kuru ra\u017eo\u0161an\u0101 izmantotas p\u0101rstr\u0101d\u0101tas plastmasas \u00adpudeles.<\/p>\n

ReBOTL\u00a0 apvieno vieglo un elpojo\u0161o Recycled Knit tehnolo\u0123iju apavu virsda\u013cai ar \u0101r\u0113jo zoli, kas izgatavota no p\u0101rstr\u0101d\u0101t\u0101m plastmasas pudel\u0113m. Kolekcij\u0101 ietilpts apavi, kuri piem\u0113roti gan ikdienas darba gait\u0101m ofis\u0101 un pils\u0113tas iel\u0101s, gan br\u012bvdienu pastaig\u0101m izaicino\u0161\u0101k\u0101 apvid\u016b.<\/p>\n

Timberland par savu misiju un galveno m\u0113r\u0137i ir izvirz\u012bjis z\u012bmola p\u0101rveido\u0161anu pasaules ekolo\u0123ijai saudz\u012bg\u0101 un apzin\u0101t\u0101 biznes\u0101. M\u0113r\u0137u izpildes termi\u0146\u0161 ir noteikts l\u012bdz 2020. gadam, sadalot to tr\u012bs maz\u0101k\u0101s makroekonomikas jom\u0101s: produktu ra\u017eo\u0161an\u0101, vides labkl\u0101j\u012bb\u0101 un sabiedr\u012bbas izgl\u012bto\u0161an\u0101 par vides pro\u00adbl\u0113m\u0101m un akt\u012bv\u0101 iesaist\u0113.<\/p>\n

Uz\u0146\u0113muma m\u0113r\u0137is produktu ra\u017eo\u0161an\u0101 ir gandr\u012bz piln\u012bb\u0101 samazin\u0101t savu ra\u017eojumu ietekmi uz vidi. Vides labkl\u0101j\u012bbas elements ir stingra ap\u0146em\u0161an\u0101s pal\u012bdz\u0113t izveidot un atjaunot za\u013c\u0101s zonas pils\u0113t\u0101s, k\u0101 ar\u012b iesaist\u012bt Timberland darbiniekus videi un sabiedr\u012bbai noder\u012bg\u0101s aktivit\u0101t\u0113s.<\/p>\n

Timberland l\u012bdz \u0161im ir paveicis vair\u0101kus iespaid\u012bgus darbus, p\u0101rstr\u0101d\u0101jot 310\u00a0miljonus plastmasas pude\u013cu stil\u012bgos un kvalitat\u012bvos apavos, iest\u0101d\u012bjis vair\u0101k nek\u0101 9 miljonus koku vis\u0101 pasaul\u0113 un veicis vair\u0101k nek\u0101 1 miljonu stundu br\u012bvpr\u0101t\u012bg\u0101 darba vides att\u012br\u012b\u0161an\u0101. Z\u012bmols ir ap\u0146\u0113mies ne tikai \u012bstenot, bet ar\u012b p\u0101rsp\u0113t pa\u0161u noteiktos ekolo\u0123iskos m\u0113r\u0137us, nosakot jaunus standartus un trendus modes ilgtsp\u0113j\u012bb\u0101.<\/p>\n

MAIRITA L\u016aSE, vides un zero waste akt\u012bviste\u00ad\"\"<\/strong><\/p>\n

Nav nosl\u0113pums, ka modes industrija tiek uzskat\u012bta par otru liel\u0101ko vides pie\u00ads\u0101r\u0146ot\u0101ju pasaul\u0113, un liela probl\u0113ma ir tie\u0161i \u0101tr\u0101 mode. Tas ir \u2013 l\u0113ti sliktas kvalit\u0101tes ap\u0123\u0113rbi, kurus cilv\u0113ki uzvelk vien da\u017eas reizes un p\u0113c\u0101k izmet. Otra pro\u00adbl\u0113ma \u2013 plastmasa. Tiek l\u0113sts, ka ar t\u0101diem plastmasas ra\u017eo\u0161anas un pat\u0113ri\u0146a tempiem, k\u0101 ir m\u016bsdien\u0101s, 2050.\u00a0gad\u0101 oke\u0101n\u0101 b\u016bs vair\u0101k \u00adplastmasas nek\u0101 zivju.<\/p>\n

PET materi\u0101ls ir t\u0101ds, kuru ir viegli sav\u0101kt, un Eiropas Savien\u012bba noteikusi, ka l\u012bdz 2029. gadam katrai valstij b\u016bs j\u0101sav\u0101c 95% dab\u0101 eso\u0161o plastmasas pude\u013cu. Tie\u0161i \u0161is ir materi\u0101ls tiek \u00adizmantots ar\u012b Timberland apavu \u00adra\u017eo\u00ad\u0161an\u0101. Tas ir pozit\u012bvs solis pareizaj\u0101\u00a0\u2013 \u00adilgtsp\u0113j\u012bg\u0101kas un ilglaic\u012bg\u0101kas modes\u00a0\u2013 virzien\u0101, bet, protams, ir daudz \u00adpro\u00adbl\u0113mu, ko \u0161\u0101da p\u0101rstr\u0101de v\u0113l \u00adneatrisina.<\/p>\n

PAR TIMBERLAND\"\"<\/strong><\/p>\n

Timberland ir pasaules l\u012bderis augst\u0101k\u0101s kvalit\u0101tes apavu, ap\u0123\u0113rbu un aksesu\u0101ru projekt\u0113\u0161an\u0101, ra\u017eo\u0161an\u0101 un tirdzniec\u012bb\u0101. Timberland vislab\u0101k paz\u012bstams ar savu klasisko dzelteno z\u0101baku, kas rad\u012bts 1973. gad\u0101. \u0160obr\u012bd Timberland pied\u0101v\u0101 cilv\u0113kus sa\u0123\u0113rbt no k\u0101j\u0101m l\u012bdz galvai ar daudzveid\u012bg\u0101m kolekcij\u0101m, kas sak\u0146ojas z\u012bmola bag\u0101t\u012bgaj\u0101 lietder\u012bbas, meistar\u012bbas un stila mantojum\u0101.<\/p>\n

Timberland ir ap\u0146\u0113mies ra\u017eot kvalitat\u012bvus produktus, ieviest jaunin\u0101jumus un darboties atbild\u012bgi attiec\u012bb\u0101 uz produktiem, ekolo\u0123iju un cilv\u0113ku kopien\u0101m vis\u0101 pasaul\u0113, kur\u0101 dz\u012bvojam, str\u0101d\u0101jam un p\u0113t\u0101m.<\/p>\n

Teksts: Ieva Smilga\u00a0 Foto: Timberland<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Jaun\u0101 Timberland apavu kolekcija ReBOTL izgatavota no p\u0101rstr\u0101d\u0101t\u0101m PET pudel\u0113m, katr\u0101 apavu p\u0101r\u012b izmantojot 6\u201310 pudeles.\u00a0 Timberland jau sen ap\u0146\u0113mies\u2026<\/p>\n","protected":false},"author":9,"featured_media":27343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[401],"tags":[311,602],"class_list":["post-27339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-timberland","tag-tehnologijas","tag-zimols"],"acf":[],"_links":{"self":[{"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/posts\/27339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/comments?post=27339"}],"version-history":[{"count":1,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/posts\/27339\/revisions"}],"predecessor-version":[{"id":27345,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/posts\/27339\/revisions\/27345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/media\/27343"}],"wp:attachment":[{"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/media?parent=27339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/categories?post=27339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/tags?post=27339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}