{"id":3914,"date":"2015-12-07T15:11:06","date_gmt":"2015-12-07T13:11:06","guid":{"rendered":"http:\/\/spomag-lv.localhost\/?p=3914"},"modified":"2015-12-07T15:11:06","modified_gmt":"2015-12-07T13:11:06","slug":"dzivesstila-vestijums","status":"publish","type":"post","link":"https:\/\/sportland.lv\/magazine\/dzivesstila-vestijums\/","title":{"rendered":"Dz\u012bvesstila v\u0113st\u012bjums"},"content":{"rendered":"

<\/p>\n

K\u0101 j\u016bs \u012bsum\u0101 aprakst\u012btu Timberland z\u012bmolu?<\/strong><\/p>\n

Timberland ir unik\u0101la v\u0113sture. 1958. gad\u0101 Jaunanglij\u0101 tika dibin\u0101ts apavu ra\u017eo\u0161anas uz\u0146\u0113mums Abbington, kas pieder\u0113ja Sidnijam \u0160varcam. 1973. gad\u0101 vi\u0146am rad\u0101s ideja rad\u012bt z\u0101bakus str\u0101dniekiem, kuri str\u0101d\u0101 skaudrajos Jaunanglijas laikapst\u0101k\u013cos. \u0160os z\u0101bakus nosauca par Timberland. Dr\u012bz tie k\u013cuva par popul\u0101r\u0101kajiem darba apaviem ASV. Tie bija tik veiksm\u012bgi, ka pat k\u013cuva par iedvesmu visa z\u012bmola nosaukumam \u2013 Timberland. P\u0113c da\u017eiem gadiem, 20. gadsimta 90. gados, pateicoties k\u0101dam it\u0101lie\u0161u izplat\u012bt\u0101jam ar lielisku intu\u012bciju, z\u012bmols ien\u0101ca Eirop\u0101 un dr\u012bz vien k\u013cuva par neat\u0146emamu pils\u0113tas modes piekrit\u0113ju garderobes sast\u0101vda\u013cu. Z\u012bmols, kas savos pirms\u0101kumos balst\u012bj\u0101s uz viena veida apaviem, dr\u012bz s\u0101ka izstr\u0101d\u0101t jaunus produktus \u2013 ap\u0123\u0113rbu un apavu kolekcijas gan v\u012brie\u0161iem, gan sieviet\u0113m. Neaizmirstot par sav\u0101m amerik\u0101\u0146u sakn\u0113m, k\u0101 ar\u012b augstas kvalit\u0101tes noz\u012bmi, m\u016bsdien\u0101s Timberland ir ie\u0146\u0113mis savu dz\u012bvesstila ni\u0161u. M\u0113s fokus\u0113jamies uz t\u0101diem apaviem un ap\u0123\u0113rbu, kuri piem\u0113roti m\u016bsu klientu ikdienas piedz\u012bvojumiem. M\u016bsu produkti noz\u012bm\u0113 kvalit\u0101ti, iztur\u012bbu, stilu un \u0113rtumu.<\/p>\n

K\u0101das ir Timberland v\u0113rt\u012bbas un n\u0101kotnes redz\u0113jums?<\/strong><\/p>\n

Timberland v\u0113rt\u012bbas atspogu\u013cojas m\u016bsu ikdienas darb\u0101. Mums r\u016bp tas, ko m\u0113s dar\u0101m un k\u0101 m\u0113s to dar\u0101m. T\u0101p\u0113c vienm\u0113r turpin\u0101m uzlabot savu produkciju. M\u0113s v\u0113lamies b\u016bt pasaul\u0113 liel\u0101kais un ilgtsp\u0113j\u012bg\u0101kais z\u012bmols akt\u012bv\u0101 dz\u012bvesstila jom\u0101. Nesen p\u0101rdefin\u0113j\u0101m ar\u012b m\u016bsu z\u012bmola sol\u012bjumu, lai piel\u0101gotu to m\u016bsu jaunajai uz\u0146\u0113m\u0113jdarb\u012bbas v\u012bzijai. M\u0113s v\u0113lamies rad\u012bt risin\u0101jumus m\u016bsu pirc\u0113ju ikdienas piedz\u012bvojumam.
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0
M\u0113s zin\u0101m, ka z\u012bmols ir \u013coti main\u012bjies, ja atskat\u0101mies pag\u0101tn\u0113, un \u0161obr\u012bd koncentr\u0113jaties uz jaun\u0101kiem klientiem. K\u0101p\u0113c \u0161\u0101ds l\u0113mums?<\/strong><\/p>\n

Timberland k\u0101 z\u012bmola evol\u016bcija galvenok\u0101rt saskan ar m\u016bsu papla\u0161in\u0101\u0161an\u0101s strat\u0113\u0123iju. M\u0113s esam vieni no stipr\u0101kajiem sp\u0113l\u0113t\u0101jiem v\u012brie\u0161u apavu industrij\u0101 un v\u0113lamies papla\u0161in\u0101ties \u2013 palielin\u0101t to vietu skaitu, kur var nopirkt Timberland produktus. T\u0101pat v\u0113lamies uzrun\u0101t jaunus klientus \u2013 ar kolekcij\u0101m, kas lab\u0101k piel\u0101gotas vi\u0146u vajadz\u012bb\u0101m. M\u0113s str\u0101d\u0101jam ar\u012b pie produktu l\u012bnijas, kas ir piem\u0113rota m\u016bsdienu sieviet\u0113m. Ap\u0123\u0113rbi ir v\u0113l viena strat\u0113\u0123isk\u0101 priorit\u0101te \u2013 t\u0101 ir iz\u0161\u0137iro\u0161a dz\u012bvesstila v\u0113st\u012bjuma nodo\u0161an\u0101 klientam un lab\u0101kais starpnieks risin\u0101jumiem \u201eno matu galiem l\u012bdz pap\u0113\u017eiem\u201d \u2013 ar m\u016bsu identit\u0101ti un attieksmi. Sp\u0113jot papla\u0161in\u0101t m\u016bsu produktu portfeli, pied\u0101v\u0101jot savu produkciju arvien vair\u0101k veikalos un pla\u0161\u0101k\u0101 kl\u0101st\u0101 un nododot dz\u012bvesstila v\u0113st\u012bjumu, pak\u0101peniski att\u012bst\u0101m m\u016bsu z\u012bmolu un main\u0101m klientu uztveri.<\/p>\n

Kas ir vecie un kas ir jaunie Timberland klienti?<\/strong><\/p>\n

Ir gr\u016bti pateikt, kas bija vecie Timberland klienti, bet tie noteikti bija cilv\u0113ki, kam kvalit\u0101te un iztur\u012bba bija galvenie pirkuma krit\u0113riji. Tas, ko m\u0113s noteikti zin\u0101m, \u2013 p\u0113c triju gadu izp\u0113tes vis\u0101 pasaul\u0113 esam identific\u0113ju\u0161i klientus, kurus saucam par akt\u012bv\u0101 dz\u012bvesveida piekrit\u0113jiem (ADP).
ADP ir iesaist\u012bti mod\u0113, mekl\u0113jot kvalitat\u012bvus, iztur\u012bgus un da\u017e\u0101dus produktus. Vi\u0146iem ir svar\u012bgi z\u012bmoli, vi\u0146i nemekl\u0113 izdev\u012bg\u0101kos pied\u0101v\u0101jumus, un vi\u0146iem pat\u012bk t\u0113r\u0113t. Vi\u0146iem r\u016bp korporat\u012bv\u0101 soci\u0101l\u0101 atbild\u012bba, un vi\u0146i ir saist\u012bti ar sabiedrisk\u0101m br\u012bvdabas aktivit\u0101t\u0113m. M\u0113s zin\u0101m ar\u012b to, k\u0101 v\u0113rst uz vi\u0146iem m\u0101rketingu.<\/p>\n

M\u0113s zin\u0101m, ka Timberland pieder VF grupai. K\u0101 VF main\u012bja Timberland z\u012bmolu (kop\u0161 2011. gada)?<\/strong><\/p>\n

T\u0101 z\u012bmolu padar\u012bja sp\u0113c\u012bg\u0101ku. Uz\u0146\u0113mums patie\u0161\u0101m izmanto VF korporat\u012bvo siner\u0123iju augst\u0101k\u0101 l\u012bmen\u012b un ir iek\u013c\u0101vies t\u0101s strukt\u016br\u0101 finan\u0161u, cilv\u0113kresursu, pieg\u0101des \u0137\u0113\u017eu, darbu p\u0101rdales un m\u0101rketinga zi\u0146\u0101. Past\u0101v\u0113ja nopietns pieg\u0101des trauc\u0113jumu risks apvieno\u0161anas period\u0101 2013. gad\u0101, ta\u010du uz\u0146\u0113mums ar to tika gal\u0101 viegli. M\u0113s ne tikai main\u012bj\u0101m sava galven\u0101 biroja atra\u0161an\u0101s vietu, bet ar\u012b vien\u0101 dien\u0101 b\u016btiski main\u012bj\u0101m m\u016bsu IT sist\u0113mas un visu, ko t\u0101s aptver. Daudz kas var\u0113ja noiet greizi, t\u0101p\u0113c dom\u0101ju: viens no m\u016bsu liel\u0101kajiem sasniegumiem ir tas, ka notur\u0113j\u0101m m\u016bsu uz\u0146\u0113m\u0113jdarb\u012bbu virs \u016bdens un darboties sp\u0113j\u012bgu. Pat vair\u0101k \u2013 m\u0113s papla\u0161in\u0101j\u0101m uz\u0146\u0113m\u0113jdarb\u012bbu \u013coti vesel\u012bg\u0101 veid\u0101. Ja tagad apl\u016bkojat skait\u013cus, j\u016bs redzat, ka nav bijis nek\u0101du p\u0101rtraukumu, un tas bija liels sasniegums. Vienlaikus mums \u013coti veiksm\u012bgi izdev\u0101s savest kop\u0101 lielisku komandu no da\u017e\u0101du jomu un piered\u017eu, valstu un uz\u0146\u0113mumu darbiniekiem. Tie\u0161i tas \u013c\u0101va m\u016bsu uz\u0146\u0113mumam un \u0161im z\u012bmolam b\u016btiski pavirz\u012bties uz priek\u0161u.<\/p>\n

Kas ir j\u016bsu iem\u012b\u013cot\u0101kais Timberland produkts? Un k\u0101p\u0113c?<\/strong>
\u00a0
Ziem\u0101 mans iem\u012b\u013cot\u0101kais Timberland produkts ir Original Classic 6 collu Yellow Boost \u2013 vienk\u0101r\u0161i t\u0101p\u0113c, ka tas ir m\u016bsu VISVAIR\u0100K ZIN\u0100MAIS produkts, kas atnesa m\u016bsu z\u012bmolam slavu. Pavasar\u012b esmu iecien\u012bjis Bradstreet Sensorflex, kas ir viegli k\u0101 sporta apavi, bet ar stil\u012bgu kvalitat\u012bvas Timberland \u0101das apdari. Tie vienk\u0101r\u0161i liek man justies labi.<\/p>\n

K\u0101dus jaunumus varam gaid\u012bt no Timberland z\u012bmola n\u0101kamajos p\u0101ris gados?<\/strong><\/p>\n

M\u0113s turpin\u0101sim str\u0101d\u0101t, lai att\u012bst\u012btu fokus\u0113\u0161anos uz klientu un to, kas vi\u0146am ir svar\u012bgs. Koncentr\u0113joties uz m\u016bsu trim galvenajiem strat\u0113\u0123iskajiem p\u012bl\u0101riem \u2013 ieg\u016bt v\u012brie\u0161u ikdienas apavu tirgus da\u013cu, ar p\u0101rliecino\u0161u un sievi\u0161\u0137\u012bgu apavu kolekciju izveidot sievie\u0161u klien\u0161u loku un att\u012bst\u012bt ap\u0123\u0113rbu biznesu \u2013, m\u0113s k\u013c\u016bstam par sp\u0113c\u012bg\u0101ku dz\u012bvesstila z\u012bmolu. To visu var veiksm\u012bgi paveikt, saglab\u0101jot sp\u0113c\u012bgu tradicion\u0101lo uz\u0146\u0113m\u0113jdarb\u012bbu, ta\u010du liekot digit\u0101los risin\u0101jumus pamat\u0101 visam, ko dar\u0101m. M\u016bsu digit\u0101l\u0101 uz\u0146\u0113m\u0113jdarb\u012bba aug ar katru dienu, un t\u0101 ir telpa, kur m\u0113s varam izveidot cie\u0161u saikni ar jaun\u0101kajiem klientiem. Tikm\u0113r tur\u0113simies pie m\u016bsu v\u0113rt\u012bb\u0101m, m\u016bsu sol\u012bjuma, m\u016bsu mantojuma un meistar\u012bbas, atjaunojot kolekcijas ar viedu inov\u0101ciju piesk\u0101rienu, lai b\u016btu moderni un aktu\u0101li.<\/p>\n

Vai esat bijis Baltijas valst\u012bs? Kas j\u016bs visvair\u0101k valdzina \u0161aj\u0101 re\u0123ion\u0101?<\/strong>
\u00a0
J\u0101, vair\u0101kas reizes esmu bijis Lietuv\u0101. Apmekl\u0113ju Vi\u013c\u0146u, Kau\u0146u, un man sag\u0101d\u0101ja lielu prieku vasaras atva\u013cin\u0101jums Palang\u0101 pie skaist\u0101s Baltijas j\u016bras kop\u0101 ar \u0123imeni pirms da\u017eiem gadiem. Mana sieva ir no Lietuvas, un m\u0113s iepazin\u0101mies 2003. gad\u0101, kad abi str\u0101d\u0101j\u0101m Nike. Vi\u0146a str\u0101d\u0101ja SPORTLAND Lithuania, un es biju atbild\u012bgs par p\u0101rdo\u0161anu CEMEA re\u0123ion\u0101 (Centr\u0101l\u0101 un Austrumeiropa, Vid\u0113jie Austrumi un \u0100frika). Tas, kas mani valdzina visvair\u0101k, ir skandin\u0101vu racionalit\u0101tes un austrumeiropie\u0161u lepnuma kultur\u0101lais sajaukums. \u013boti atzin\u012bgi nov\u0113rt\u0113ju ar\u012b kaisli uz sportu \u2013 it \u012bpa\u0161i m\u012blest\u012bbu pret basketbolu, ko pieredz\u0113ju Lietuv\u0101.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":3910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[8],"class_list":["post-3914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-slavenibas","tag-intervija"],"acf":[],"_links":{"self":[{"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/posts\/3914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/comments?post=3914"}],"version-history":[{"count":1,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/posts\/3914\/revisions"}],"predecessor-version":[{"id":3916,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/posts\/3914\/revisions\/3916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/media\/3910"}],"wp:attachment":[{"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/media?parent=3914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/categories?post=3914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/tags?post=3914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}