<\/p>\n
Sportista \u0137ermenis \u0101tri atdziest, ja ap\u0123\u0113rbs, kas tam pieskaras, k\u013c\u016bst mitrs no sviedriem. Vienlaikus ar atdzi\u0161anu kr\u012btas ar\u012b rezultivit\u0101te. Atrisinot \u0161o probl\u0113mu, ielikt\u0101 ener\u0123ija nestu daudz liel\u0101kus aug\u013cus.<\/p>\n
T\u0101s bija tikai da\u017eas probl\u0113mas, kas 1973. gada pavasar\u012b lika Andersam Bengtsonam (Anders Bengtsson) veikt jaunus izm\u0113\u0123in\u0101jumus net\u0101lu no sav\u0101m m\u0101j\u0101m Burosas (Bor\u00e5s) pils\u0113t\u0101, Zviedrij\u0101. Zem sava sporta ap\u0123\u0113rba vi\u0146\u0161 valk\u0101ja apak\u0161ve\u013cu, kas bija izgatavota no jauna materi\u0101la, ko ra\u017eoja Halmstades (Halmstad) r\u016bpn\u012bc\u0101. P\u0113c p\u0101ris kilometriem vi\u0146a \u0137ermenis rea\u0123\u0113ja k\u0101 paredz\u0113ts \u2013 s\u0101ka l\u012bt sviedri.<\/p>\n
K\u0101 jau ierasts, p\u0113c treni\u0146a Bengtsons nosv\u0113ra savu apak\u0161ve\u013cu, ar mitruma m\u0113r\u012bt\u0101ju izm\u0113r\u012bja ap\u0123\u0113rba mitruma saturu un sal\u012bdzin\u0101ja rezult\u0101tus ar agr\u0101kajiem. Nebija nek\u0101du \u0161aubu \u2013 vi\u0146\u0161 bija atradis perfektu audumu. Tas novad\u012bja sviedrus, un t\u0101 \u0161\u0137iedras faktiski nemaz ar tiem nepies\u016bc\u0101s. Vi\u0146\u0161 bija sp\u0113ris lielu soli pret\u012b probl\u0113mas risin\u0101jumam.<\/p>\n
Br\u012bnumainais audums<\/strong><\/p>\n Andersa Bengtsona atkl\u0101juma nosl\u0113pums bija jaunais materi\u0101ls. Poliesters no \u0101rpuses nesamirkst un sav\u0101s \u0161\u0137iedr\u0101s uzs\u016bc tikai minim\u0101lu mitruma daudzumu. Auduma \u012bpa\u0161\u012bbas ietekm\u0113ja ar\u012b t\u0101 ad\u012bjuma tehnolo\u0123ija, kas pal\u012bdz mitrumu aizvad\u012bt un saglab\u0101t \u0101du sausu. Atkl\u0101j\u0101s, ka visefekt\u012bv\u0101k\u0101 valdzi\u0146u proporcija ir tr\u012bs valdzi\u0146i labiski un divi \u2013 kreiliski. Papildu apak\u0161ve\u013cai tika att\u012bst\u012bts otr\u0101 sl\u0101\u0146a (t. s. uzs\u016bco\u0161ais) ap\u0123\u0113rbs. T\u0101 uzdevums ir aizvad\u012bt mitrumu no \u0101das. Tre\u0161ais \u2013 \u0101r\u0113jais \u2013 sl\u0101nis tika izgatavots no izol\u0113jo\u0161a auduma. Tas pasarg\u0101 \u0137ermeni no laikapst\u0101k\u013cu un v\u0113ja ietekmes, bet vienlaikus mitrums nepaliek iesprostots iek\u0161pus\u0113. \u0160o triju sl\u0101\u0146u ideju izmantoja Craft, un no t\u0101s ir att\u012bst\u012bjies m\u016bsdienu modernais un funkcion\u0101lais ap\u0123\u0113rbs.<\/p>\n Att\u012bst\u012bba<\/strong><\/p>\n No 1974. l\u012bdz 1976. gadam jauno ap\u0123\u0113rbu izgatavoja un p\u0101rdeva koncerns Eiser. 1976. gad\u0101 uz\u0146\u0113mum\u0101 darbu uzs\u0101ka jauns ra\u017eo\u0161anas vad\u012bt\u0101js St\u0113ns St\u016bre J\u016bhansons (Sten-Sture Johansson). Viens no vi\u0146a pirmajiem darba pien\u0101kumiem bija sadarboties ar m\u0101rketinga da\u013cu \u2013 bija j\u0101att\u012bsta jauns z\u012bmols, k\u0101 ar\u012b j\u0101atrod tam piem\u0113rots nosaukums. M\u0101rketinga komandas diskusiju gait\u0101 rad\u0101s nosaukums Craft of Sweden. Dr\u012bz vien visi vienoj\u0101s, ka tas ir lab\u0101kais variants. V\u0101rdam Craft ir vair\u0101kas noz\u012bmes, ieskaitot meistar\u012bbu (rokdarbos). Eiser grupa ieg\u0101d\u0101j\u0101s visas ties\u012bbas uz \u0161o nosaukumu, un z\u012bmols bija rad\u012bts.<\/p>\n Lai v\u0113l lab\u0101k iepaz\u012bstin\u0101tu ar ap\u0123\u0113rba funkcion\u0101laj\u0101m \u012bpa\u0161\u012bb\u0101m, to demonstr\u0113\u0161anai tika izv\u0113l\u0113ta sl\u0113po\u0161ana (gan kalnu, gan distan\u010du sl\u0113po\u0161ana). Vienlaikus Craft papla\u0161in\u0101ja savu sortimentu. Papildu fiziolo\u0123iskajai apak\u0161ve\u013cai,Craft jau ilg\u0101ku laiku p\u0101rdeva ze\u0137es ar filca p\u0113du, kas nov\u0113rsa probl\u0113mas ar mitruma uzkr\u0101\u0161anos apavos. Produkts bija tik labs, ka k\u013cuva uz\u0146\u0113mumam par probl\u0113mu \u2013 ze\u0137es bija \u013coti iztur\u012bgas, ka gadiem saglab\u0101ja savas \u012bpa\u0161\u012bbas, l\u012bdz ar to klientiem nebija nepiecie\u0161ams ieg\u0101d\u0101ties jaunas Craft ze\u0137es \u013coti ilgu laiku.<\/p>\n 20. gadsimta 80. gadu s\u0101kum\u0101 Craft ats\u0101ka ar\u012b virsdr\u0113bju ra\u017eo\u0161anu. 1984. gada Sarajevas ziemas olimpiskaj\u0101m sp\u0113l\u0113m komp\u0101nija izgatavoja visas Zviedrijas olimpisk\u0101s komandas ap\u0123\u0113rbu, iz\u0146emot ap\u0123\u0113rbu sacens\u012bb\u0101m.<\/p>\n V\u0113sturisk\u0101 zvaig\u017e\u0146u stunda<\/strong><\/p>\n Kad Gundes Svana (Gunde Svan) sasv\u012bdu\u0161ais \u0137ermenis un pilo\u0161ais deguns virz\u012bj\u0101s pa 50 km distances fin\u0101la taisni, pie televizoriem s\u0113do\u0161ie zviedri v\u0113roja savus pulkste\u0146us, lai re\u0123istr\u0113tu starp kokiem sl\u0113pojo\u0161o sl\u0113pot\u0101ju laika atstarpes. Sacens\u012bbu dal\u012bbnieki, pa trases p\u0113d\u0113jo posmu saguru\u0161i, st\u016bm\u0101s aug\u0161\u0101 kaln\u0101, un sl\u0113pot\u0101js Svans visai Zviedrijai bija k\u013cuvis par vienk\u0101r\u0161i Gundi. Craft tirdzniec\u012bbu noteikti nepasliktin\u0101ja fakts, ka tika public\u0113tas laikraksta lapaspuses izm\u0113ra rekl\u0101mas ar tikai Craft apak\u0161ve\u013c\u0101 \u0123\u0113rbtu Gundu Svanu ar virsrakstu: \u201eT\u0101 pat\u012bk ar\u012b manam t\u0113vam.\u201c<\/p>\n 1989. gada pasaules meistarsac\u012bkst\u0113s distan\u010du sl\u0113po\u0161an\u0101 Lahti Gunde Svans ar Craft ap\u0123\u0113rbu mugur\u0101 izc\u012bn\u012bja tr\u012bs zelta meda\u013cas. \u0160is periods, k\u0101 ar\u012b 20. gadsimta 90. gadu s\u0101kums Craft bija \u012bpa\u0161i veiksm\u012bgs. 1993. gad\u0101 Craft apgroz\u012bjums pieauga par 240 miljoniem Zviedrijas kronu, un \u0161\u0137ita, ka att\u012bst\u012bba turpin\u0101sies m\u016b\u017e\u012bgi.<\/p>\n Taj\u0101 laik\u0101 Craft bija strauji augo\u0161s un veiksm\u012bgs z\u012bmols. Turpin\u0101j\u0101s produktu att\u012bst\u012bba, bet uzrad\u0101s ar\u012b konkurenti, kuri v\u0113l\u0113j\u0101s Craft z\u012bmolu un t\u0101 sp\u0113c\u012bgos produktus p\u0101r\u0146emt. Kad St\u0113ns Str\u016bde J\u016bhansons saprata, ka nesp\u0113j t\u0101l\u0101k uz\u0146\u0113mumu vad\u012bt viens pats, uz skatuves par\u0101d\u012bj\u0101s otra Craft v\u0113stur\u0113 noz\u012bm\u012bga persona.<\/p>\n Jauns s\u0101kums<\/strong><\/p>\n Torstens J\u0101nsons (Torsten Jansson) n\u0101ca no Zviedrijas rietumkrasta. Vi\u0146\u0161 bija ilgu laiku darbojies modes nozar\u0113, rad\u012bjis z\u012bmolu ar nosaukumu New Wave. 1996. gad\u0101, kad Torstens p\u0101r\u0146\u0113ma Craft vad\u012bbu, uz\u0146\u0113mums ieguva jaunu nosaukumu Craft of Scandinavia. P\u0113c trim gadiem vi\u0146\u0161 iec\u0113la amat\u0101 jaunu izpilddirektoru, kur\u0161 kop\u0101 ar jauniem dizaineriem, iepirc\u0113jiem un m\u0101rketinga komandu s\u0101ka uz\u0146\u0113mumu rekonstru\u0113t. Tika izv\u0113l\u0113ti vair\u0101ki sportisti, kas var\u0113tu pal\u012bdz\u0113t atdz\u012bvin\u0101t z\u012bmolu. Galvenais m\u0113r\u0137is bija g\u016bt uzman\u012bbu sporta pre\u010du pasaul\u0113. Tika izv\u0113l\u0113ti tr\u012bs sporta veidi: distan\u010du sl\u0113po\u0161ana, skrie\u0161ana un rite\u0146brauk\u0161ana. Visi tr\u012bs simboliz\u0113 iztur\u012bbu un labu fizisko formu, k\u0101 ar\u012b izteiktu nepiecie\u0161am\u012bbu p\u0113c funkcion\u0101la ap\u0123\u0113rba. Rad\u0101s jauna ideja \u2013 papildu funkcion\u0101lajai apak\u0161ve\u013cai izstr\u0101d\u0101t ar\u012b sporta virsdr\u0113bes.<\/p>\n Atgrie\u0161an\u0101s uz pjedest\u0101la<\/strong><\/p>\n 2000. gada pasaules \u010dempion\u0101t\u0101 distan\u010du sl\u0113po\u0161an\u0101 Zviedrijas sl\u0113pot\u0101ju komandai mugur\u0101 bija Craft model\u0113ts un izgatavots ap\u0123\u0113rbs. Viens no sl\u0113pot\u0101jiem bija jaun\u0101 Zviedrijas zvaigzne P\u0113rs Elofsons (Per Elofsson). 2001. gad\u0101, kad Elofsons pasaules meistarsac\u012bkst\u0113s Lahti izc\u012bn\u012bja divas zelta meda\u013cas, vi\u0146\u0161 k\u013cuva par s\u012bv\u0101ko konkurentu, ar kuru tagad vajadz\u0113ja r\u0113\u0137in\u0101ties. Gadu vi\u0146\u0161 nosl\u0113dza ar triumfu le\u0123end\u0101raj\u0101 Holmenkolenas (Holmenkollen) 50 km distanc\u0113, k\u0101 ar\u012b uzvarot visu pasaules \u010dempion\u0101tu s\u0113riju.<\/p>\n Br\u012bd\u012b, kad elites sl\u0113pot\u0101ji pasauli iepaz\u012bstin\u0101ja ar Craft izstr\u0101d\u0101jumiem, entuziastiskiem sportistiem amatieriem rad\u0101s jauna saikne ar Craft. Craft bija k\u013cuvis par vienu no \u0123ener\u0101lsponsoriem pasaules liel\u0101kaj\u0101m sl\u0113po\u0161anas sacens\u012bb\u0101m \u2013 Vasalop<\/p>\n pet. \u0160ie divi faktori \u2013 TOP sportistu izv\u0113le un Vaseloppet sponsor\u0113\u0161ana \u2013 rad\u012bja ticam\u012bbu Craft kvalit\u0101tei, t\u0101pat ar\u012b akcent\u0113ja uz\u0146\u0113muma skaidro redz\u0113jumu. Craft p\u0101rst\u0101v\u0113ja stabilas v\u0113r\u012bbas, koncentr\u0113j\u0101s uz funkcionalit\u0101ti, un uz\u0146\u0113mumu s\u0101ka pie\u0146emt pat pa\u0161i pras\u012bg\u0101kie pat\u0113r\u0113t\u0101ji.<\/p>\n M\u016bsdien\u0101s<\/strong><\/p>\n \u0160odien turpin\u0101s Craft sadarb\u012bba ar \u010detru sporta veidu lab\u0101kajiem sportistiem. Tas pal\u012bdz uz\u0146\u0113mumam turpin\u0101t inov\u0101cijas, izstr\u0101d\u0101t jaunus ap\u0123\u0113rbus, stiprin\u0101t uz funkcionalit\u0101ti centr\u0113to z\u012bmolu.<\/p>\n Kop\u0161 Craft tap\u0161anas 20. gadsimta 70. gados pasaule ir b\u016btiski main\u012bjusies. Craft z\u012bmols gadu gait\u0101 ir izg\u0101jis da\u017e\u0101dus att\u012bst\u012bbas posmus, bet t\u0101 redz\u0113jums ir palicis nemain\u012bgs: ra\u017eot funkcion\u0101lu ap\u0123\u0113rbu, kas \u013cauj sasniegt optim\u0101lus rezult\u0101tus. Laba ideja, kas iztur laika p\u0101rbaudi.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":4185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[64],"class_list":["post-4184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","tag-apgerbs"],"acf":[],"_links":{"self":[{"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/posts\/4184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/comments?post=4184"}],"version-history":[{"count":3,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/posts\/4184\/revisions"}],"predecessor-version":[{"id":4188,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/posts\/4184\/revisions\/4188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/media\/4185"}],"wp:attachment":[{"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/media?parent=4184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/categories?post=4184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportland.lv\/magazine\/wp-json\/wp\/v2\/tags?post=4184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}