{"id":968,"date":"2015-04-06T20:22:30","date_gmt":"2015-04-06T17:22:30","guid":{"rendered":"http:\/\/spomag-lv.localhost\/?p=968"},"modified":"2015-10-02T17:06:50","modified_gmt":"2015-10-02T14:06:50","slug":"nba-enimteenivad-reklaaminaod","status":"publish","type":"post","link":"https:\/\/sportland.lv\/magazine\/nba-enimteenivad-reklaaminaod\/","title":{"rendered":"Bag\u0101t\u0101k\u0101s NBA rekl\u0101mas sejas"},"content":{"rendered":"

Dom\u0101jams, ka Maikls D\u017eordans, kura karjera jau sen beigusies, no sava Nike Air Jordan z\u012bmola katru gadu sa\u0146em vair\u0101k nek\u0101 100 miljonu dol\u0101ru. Lai gan pa\u0161reiz\u0113jie sp\u0113l\u0113t\u0101ji par t\u0101du summu var tikai sap\u0146ot, daudziem \u0101rpus basketbola sa\u0146emt\u0101 nauda p\u0101rsniedz sava kluba izmaks\u0101to gada algu.<\/p>\n

<\/p>\n

\"Lebron\"<\/a>1. Lebrons D\u017eeimss<\/strong><\/h4>\n

Alga: 20 644 400 USD<\/strong><\/p>\n

Rekl\u0101mas nauda: 53 000 000 USD<\/strong><\/p>\n

Beidzamos desmit gadus basketbola karalis gan nav vairs vislab\u0101k atalgotais NBA sp\u0113l\u0113t\u0101js, ta\u010du iespaid\u012bgie sponsoru l\u012bgumi ar uzviju nov\u0113r\u0161 \u0161o tr\u016bkumu.
D\u017eeimss ir t\u0101du slavenu z\u012bmolu k\u0101, piem\u0113ram, Nike, McDonald\u2019s, Coca-Cola, Samsung, sporta suven\u012bru ra\u017eot\u0101ja Upper Deck un v\u0113l vair\u0101ku uz\u0146\u0113mumu rekl\u0101mas seja. Ruden\u012b \u0161im sarakstam pievienoj\u0101s Dienvidkorejas autora\u017eot\u0101js KIA. T\u0101p\u0113c nav br\u012bnums, ka D\u017eeimsam par basketbola sp\u0113l\u0113\u0161anu maks\u0101t\u0101 alga ir zaud\u0113jusi savu noz\u012bmi. \u0160osezon Kl\u012bvlendas Cavaliers izmaks\u0101s 20,6 miljonus dol\u0101ru, kas ir apm\u0113ram tikpat liela summa, k\u0101du D\u017eeimsa kont\u0101 ieskaita tikai Nike viens pats.<\/p>\n

Tai pa\u0161\u0101 laik\u0101 D\u017eeimss un vi\u0146a mened\u017eeris ir teicis, ka vienreiz\u0113ju rekl\u0101mas akciju viet\u0101 vi\u0146i priek\u0161roku dod ilgsto\u0161\u0101m partnerattiec\u012bb\u0101m. Dro\u0161i vien t\u0101d\u0113\u013c, lai nodro\u0161in\u0101tu stabilu finansi\u0101lo ien\u0101kumu ar\u012b p\u0113c karjeras beig\u0101m. Turkl\u0101t D\u017eeimss (dr\u012bz\u0101k gan vi\u0146a finan\u0161u padomnieki) ir ieg\u0101d\u0101jies t\u0101das paz\u012bstamas firmas k\u0101 austi\u0146u ra\u017eot\u0101js Beats akcijas (tas nesen par lielu summu tika p\u0101rdots Apple koncernam). Run\u0101, ka \u0161aj\u0101 dar\u012bjum\u0101 D\u017eeimss nopeln\u012bja 30 miljonu dol\u0101ru.
\u00a0
2014. gad\u0101 no da\u017e\u0101diem atbalst\u012bt\u0101jiem iekas\u0113t\u0101 summa sasniedza 53 t\u016bksto\u0161us dol\u0101ru. Vienk\u0101r\u0161s apr\u0113\u0137ins: tikai divi sportisti pasaul\u0113 nopelna vair\u0101k par D\u017eeimsa 74 miljoniem, un tie ir bokseris Floids Meivezers (106 miljoni) un futbolists Kri\u0161tiano Ronaldu (81 miljons).<\/p>\n

\"Kevin\"<\/a>2. Kevins Durants<\/strong><\/h4>\n

Alga: 18 995 624 USD<\/strong><\/p>\n

Rekl\u0101mas nauda: 35 000 000 USD<\/strong><\/p>\n

Dom\u0101jams, ka Oklahomasitijas Thunder zvaigznei starp NBA sp\u0113l\u0113t\u0101jiem ir visvair\u0101k nosl\u0113gto sponsorl\u012bgumu ar da\u017e\u0101d\u0101m firm\u0101m. Starp Durantula (t\u0101 ir vi\u0146a iesauka) atbalst\u012bt\u0101jiem ir Nike, Sprint, BBVA, Panini, 2K Sports, Skullcandy, Kind Snacks, Sonic un v\u0113l da\u017ei citi uz\u0146\u0113mumi.<\/p>\n

P\u0113rn\u0101 gada nogal\u0113 Durantu pie sevis m\u0113\u0123in\u0101ja p\u0101rvilin\u0101t beidzamaj\u0101 laik\u0101 sp\u0113c\u012bgais ASV sporta pre\u010du uz\u0146\u0113mums Under Armour. Duranta l\u012bgums ar Nike tuvojas beig\u0101m, un run\u0101, ka Under Armour vi\u0146am par 10 gadu kontraktu pied\u0101v\u0101jis no 265 l\u012bdz 285 miljoniem dol\u0101ru. P\u0113d\u0113j\u0101 mirkl\u012b iejaucies Nike, kas uzlicis uz galda 300 miljonu, Durantu atvilinot atpaka\u013c pie sevis. Anal\u012bti\u0137i ir dro\u0161i, ka Nike t\u012b\u0161\u0101m nosl\u0113dza sev neizdev\u012bgu l\u012bgumu. Pirmk\u0101rt, uz\u0146\u0113mums grib, lai t\u0101 rekl\u0101mas sejas ar\u012b turpm\u0101k p\u0101rst\u0101v\u0113tu NBA sp\u0113l\u0113t\u0101ji. Otrk\u0101rt, ar \u0161o g\u0101jienu Nike m\u0113\u0123in\u0101ja aizkav\u0113t Under Armour ielau\u0161anos starptautiskaj\u0101 basketbola biznes\u0101, jo l\u012bdz \u0161im vair\u0101k nek\u0101 90% uz\u0146\u0113muma pe\u013c\u0146as nesis ASV tirgus.<\/p>\n

\"Kobe\"<\/a>3. Kobe Braients<\/strong><\/h4>\n

Alga: 23 500 000 USD<\/strong><\/p>\n

Rekl\u0101mas nauda: 30 000 000 USD<\/strong><\/p>\n

\u0160is ir otrs v\u012brs, kuru reklam\u0113t\u0101ji ir nov\u0113rt\u0113ju\u0161i augst\u0101k nek\u0101 basketbola klubi. NBA l\u012bg\u0101 Losand\u017eelosas Laker sp\u0113l\u0113t\u0101js un pieck\u0101rt\u0113jais NBA meistars sa\u0146em visliel\u0101ko atalgojumu, ta\u010du sponsorl\u012bgumu zi\u0146\u0101 ir ierindojies aiz Lebrona D\u017eeimsa. 2014. gad\u0101 Nike, Coca-Cola, Lenovo un citas lielas komp\u0101nijas Melnajai Mambai samaks\u0101ja apm\u0113ram 30 miljonu dol\u0101ru. Turkl\u0101t Braients ir \u012bpa\u0161i popul\u0101rs \u0136\u012bn\u0101, t\u0101p\u0113c Nike vi\u0146u \u0161aj\u0101 milz\u012bgaj\u0101 tirg\u016b izmanto k\u0101 vienu no galvenaj\u0101m rekl\u0101mas sej\u0101m.
\u00a0
Braientam ir ar\u012b zin\u0101ms, cik \u0101tri var aizv\u0113rties sponsoru naudasmaki, ja rodas probl\u0113mas. Kad 2003. gad\u0101 vi\u0146u aps\u016bdz\u0113ja seksu\u0101la rakstura varm\u0101c\u012bb\u0101, l\u012bgumu uzteica gan McDonald\u2019s, gan It\u0101lijas liel\u0101kais saldumu ra\u017eot\u0101js Ferrero. Lai gan v\u0113l\u0101k aps\u016bdz\u012bba tika atcelta, pag\u0101ja krietns laiks, l\u012bdz izdev\u0101s savus ien\u0101kumus atjaunot l\u012bdz agr\u0101kajam l\u012bmenim.<\/p>\n

\"Derrick\"<\/a>4. Deriks Rouzs<\/strong><\/h4>\n

Alga: 18 862 876 USD<\/strong><\/p>\n

Rekl\u0101mas nauda: 21 000 000 USD<\/strong><\/p>\n

Lai gan Deriks Rouzs vislab\u0101k atalgoto NBA klubu sp\u0113l\u0113t\u0101ju rang\u0101 atrodas tikai 12. viet\u0101, pieskaitot ien\u0101kumus no sponsoru naud\u0101m, vi\u0146\u0161 pak\u0101pjas l\u012bdz pat tre\u0161ajai vietai. Savas efekt\u012bv\u0101s un strauj\u0101s sp\u0113les manieres d\u0113\u013c uz\u0146\u0113mumi Rouzu labpr\u0101t izmanto k\u0101 atrakt\u012bvu rekl\u0101mas seju. 2010. gad\u0101 Rouzs ar savu liel\u0101ko atbalst\u012bt\u0101ju Adidas nosl\u0113dza d\u0101snu l\u012bgumu uz 13 gadiem, kas biju\u0161ajam v\u0113rt\u012bg\u0101kajam NBA sp\u0113l\u0113t\u0101jam ienes\u012bs 185 miljonus dol\u0101ru pe\u013c\u0146as. Vi\u0146a sponsori ir ar\u012b Powerade, Skullcandy, Wilson, 2K Sports un Giordano\u2019s pizza.<\/p>\n

Ta\u010du diez vai sponsori Rouzu ar naudu b\u016btu tik iz\u0161\u0137\u0113rd\u012bgi apb\u0113ru\u0161i, ja b\u016btu nojautu\u0161i par sportista v\u0101jo vesel\u012bbu. Piem\u0113ram, Adidas rad\u0101s probl\u0113mas ar Rose basketbola apavu p\u0101rdo\u0161anu, jo pats sp\u0113l\u0113t\u0101js ce\u013cgala traumas d\u0113\u013c bija spiests izlaist gandr\u012bz divas sezonas. Ar\u012b \u0161osezon Rouzam ir biju\u0161i \u012bs\u0101ki un gar\u0101ki sp\u0113les p\u0101rtraukumi, t\u0101p\u0113c ap\u0161aub\u0101mi, vai vi\u0146\u0161 visp\u0101r l\u012bdz 2023. gadam k\u0101 sp\u0113l\u0113t\u0101js sp\u0113s iztur\u0113t, t. i., l\u012bdz laikam, kad beigsies vi\u0146a garais rekl\u0101mas dar\u012bjums ar Adidas uz\u0146\u0113mumu.<\/p>\n

\"Dwayne\"<\/a>5. Dveins Veids<\/strong><\/h4>\n

Alga: 15 000 000 USD<\/strong><\/p>\n

Rekl\u0101mas nauda: 12 000 00 USD<\/strong><\/p>\n

Maiami Heat uzbr\u016bko\u0161ais aizsargs 2012. gad\u0101 sp\u0113ra negaid\u012btu soli. Gadiem ilgi ar Nike saist\u012btais sp\u0113l\u0113t\u0101js nosl\u0113dza jaunu l\u012bgumu ar \u0136\u012bnas sporta pre\u010du uz\u0146\u0113mumu Li-Ning. Lai gan abi uz\u0146\u0113mumi Veidam pied\u0101v\u0101ja apm\u0113ram vien\u0101du summu (no vieniem avotiem ir zi\u0146as par 10 gadu l\u012bgumu un 100 miljoniem dol\u0101ru, no citiem \u2013 par 60 miljoniem), ta\u010du \u0137\u012bnie\u0161iem izdev\u0101s p\u0101rliecin\u0101t sev par labu ar uz\u0146\u0113muma akcij\u0101m un liel\u0101k\u0101m lem\u0161anas ties\u012bb\u0101m pre\u010du dizaina zi\u0146\u0101, l\u012bdz ar to Nike rekl\u0101mas sejas Lebrona D\u017eeimsa \u0113n\u0101 paliku\u0161\u0101 Veida l\u0113mums \u0161\u0137iet diezgan lo\u0123isks.
\u00a0
Pats par sevi saprotams, ka Li-Ning ir Veida atbalst\u012bt\u0101js, \u2013 galu gal\u0101 basketbolists ir k\u013cuvis par vienu no liel\u0101kajiem NBA modes simboliem. Turkl\u0101t Veids reklam\u0113 ar\u012b, piem\u0113ram, Gatorade, Hublot, Pepperidge Farm un Dove preces.<\/p>\n

\"Carmelo\"<\/a>6. Karmelo Entonijs<\/strong><\/h4>\n

Alga: 22 458 401 USD<\/strong><\/p>\n

Rekl\u0101mas nauda: 8 000 000 USD<\/strong><\/p>\n

\u0145ujorkas Knicks zvaigzne ir nosl\u0113dzis l\u012bgumus ar Nike uz\u0146\u0113mumam piedero\u0161o Jordan Brand div\u012bziju, Foot Locker, IWC, Steiner Sports, Mission, Isotonix un citiem z\u012bmoliem. Piem\u0113ram, interneta port\u0101ls Haute Time, kur\u0101 tiek atspogu\u013cots viss, kas saist\u012bts ar luksusa pulkste\u0146iem, ir pie\u0161\u0137\u012bris ne tikai naudu, bet ar\u012b savas uz\u0146\u0113muma akcijas. Entonijs ir licis saprast, ka vi\u0146u neinteres\u0113 parastu rekl\u0101mas l\u012bgumu sl\u0113g\u0161ana, kur vi\u0146am naudu maks\u0101 tikai par sava v\u0101rda izmanto\u0161anu, vi\u0146\u0161 grib partner\u012bbu.
\u00a0
Tas, ka Entonija rekl\u0101mas seja m\u0101rketinga tirg\u016b neatrodas pirmaj\u0101 trijniek\u0101, ir saist\u012bts ar kluba neveiksm\u0113m. Kad 2012. un 2013. gada sezon\u0101 Melo (t\u0101 ir vi\u0146a iesauka) bija lab\u0101kais NBA punktu guv\u0113js, vi\u0146a basketbola apavi ASV tika p\u0101rdoti par 30 miljoniem dol\u0101ru, \u0161aj\u0101 r\u0101d\u012bt\u0101j\u0101 atpaliekot tikai no Lebrona D\u017eeimsa un Kobes Braienta. Tagad, kad Knicks jau otro sezonu velk dz\u012bv\u012bbu starp slikt\u0101kaj\u0101m komand\u0101m, pan\u012bcis ar\u012b Entonija pre\u010du bizness.<\/p>\n

\"Amare\"<\/a>7. Amare Stademaiers<\/strong><\/h4>\n

Alga: 21 896 658 USD<\/strong><\/p>\n

Rekl\u0101mas nauda: 6 500 000 USD<\/strong><\/p>\n

Amare Stademaiers, kas piecas sezonas ir sp\u0113l\u0113jis Knicks klub\u0101, p\u0113c tam febru\u0101r\u012b p\u0101rg\u0101jis uz Dalasas Maverick, algas un rekl\u0101mas naudas zi\u0146\u0101 atrodas starp pirmajiem desmit NBA sportistiem. Ar\u012b vi\u0146a noz\u012bm\u012bg\u0101kais l\u012bgums ir nosl\u0113gts ar Nike, kas sp\u0113l\u0113t\u0101j\u0101 k\u0101 rekl\u0101mas sej\u0101 saskat\u012bja lielu potenci\u0101lu tie\u0161i \u0136\u012bnas tirg\u016b. T\u0101 k\u0101 32 gadus vec\u0101 Stademaiera lab\u0101kie gadi, bez \u0161aub\u0101m, ir gar\u0101m, turkl\u0101t basketbolistu bie\u017ei moka traumas, p\u0113c gada vai diviem vi\u0146a v\u0101rds \u0161aj\u0101 sarakst\u0101, \u0161\u0137iet, vairs neb\u016bs atrodams.<\/p>\n

\"Chris\"<\/a>8. Kriss Pols<\/strong><\/h4>\n

Alga: 20 068 563 USD<\/strong><\/p>\n

Rekl\u0101mas nauda: 7 000 000USD<\/strong><\/p>\n

Aiz Losand\u017eelosas Clippers kluba sp\u0113l\u0113t\u0101ja muguras st\u0101v lieli starptautiski uz\u0146\u0113mumi \u2013 Nike, Jeep, Powerade, Upper Deck u. c. T\u0101 k\u0101 vair\u0101ki Pola atbalst\u012bt\u0101ji sponsor\u0113 NBA l\u012bgu, vi\u0146\u0161 ir viens no tiem, kura seja sp\u0113les p\u0101rtraukumos ir redzama telev\u012bzijas rekl\u0101m\u0101s.<\/p>\n

 <\/p>\n

\"Blake\"<\/a>9. Bleiks Grifins<\/strong><\/h4>\n

Alga: 17 700 000 USD<\/strong><\/p>\n

Rekl\u0101mas nauda: 7 000 000 USD<\/strong><\/p>\n

Ar\u012b Losand\u017eelosas Clippers sp\u0113l\u0113t\u0101jiem ir viens no NBA perspekt\u012bv\u0101kajiem pre\u010du p\u0101rdo\u0161anas pal\u012bgiem. Vi\u0146am ir nosl\u0113gti l\u012bgumi, piem\u0113ram, ar Nike, Subway, Powerbar, KIA un Vizio. 2011. gad\u0101 Grifins nosl\u0113dza izdev\u012bgu l\u012bgumu ar suven\u012bru ra\u017eot\u0101ju un tirgot\u0101ju Panini, kas s\u0101ka p\u0101rdot savas preces ar basketbolista autogrammu. T\u0101pat k\u0101 Krisu Polu, ar\u012b Grifinu var bie\u017ei redz\u0113t rekl\u0101mas videoklipos.<\/p>\n

\"Dwight\"<\/a>10. Dvaits Hovards<\/strong><\/h4>\n

Alga: 21 436 271 USD<\/strong><\/p>\n

Rekl\u0101mas nauda: 4 500 000 USD<\/strong><\/p>\n

Lai gan Hj\u016bstonas Rockets centra sp\u0113l\u0113t\u0101js ir viens no vislab\u0101k apmaks\u0101tajiem NBA sp\u0113l\u0113t\u0101jiem, vi\u0146a ien\u0101kumi p\u0113c saimnieciskaj\u0101 zi\u0146\u0101 neveiksm\u012bg\u0101s klubu mai\u0146as ir krietni saruku\u0161i. L\u012bdz 2013. gadam, kad vi\u0146\u0161 sp\u0113l\u0113ja Orlando Magicus rind\u0101s un veica komandas l\u012bdera pien\u0101kumus, bija nosl\u0113gti l\u012bgumi ar Adidas, Coca-Cola un McDonald\u2019s. No sponsoriem vi\u0146\u0161 sa\u0146\u0113ma apm\u0113ram 11 miljonu dol\u0101ru gad\u0101. P\u0113c tam kad 2013. gad\u0101 Hovards p\u0101rg\u0101ja uz Losand\u017eelosas\u00a0 Lakers, daudzi \u0161o r\u012bc\u012bbu uzskat\u012bja par nodev\u012bbu, un tas nen\u0101ca par labu vi\u0146a l\u012bdz\u0161in\u0113jai karjerai. Coca-Cola un McDonald\u2019s l\u012bgumus nepagarin\u0101ja.<\/p>\n

P\u0113c neveiksmes Lakers klub\u0101 Hovards p\u0101rg\u0101ja uz Hj\u016bstonas Rockets, kur sp\u0113l\u0113 jau otro sezonu. Bet \u0161\u0101 kluba zvaigzne ir D\u017eeims H\u0101rdens. Hovards tagad sp\u0113l\u0113 tikai \u201cotro vijoli\u201d, l\u012bdz ar to k\u0101 rekl\u0101mas seja ir maz\u0101k piepras\u012bta. Ar\u012b vi\u0146a valk\u0101to Adidas sporta apavu tirdzniec\u012bbas r\u0101d\u012bt\u0101ji ir krietni samazin\u0101ju\u0161ies.<\/p>\n

[alert color=”violet” icon=””]NBA 15 visvair\u0101k p\u0101rdotie sp\u0113\u013cu krekli*<\/strong><\/p>\n

1. Lebrons D\u017eeimss, Kl\u012bvlendas Cavaliers
2. Stefans Karijs, Golden State Warriors
3. Kevins Durants, Oklahomsitijas Thunder
4. Kobe Braients, Losand\u017eelosas Lakers
5. Deriks Rouzs, \u010cik\u0101gas Bulls
6. Kairijs \u0112rvings, Kl\u012bvlendas Cavaliers
7. Karmelo Entonijs, \u0145ujorkas Knicks
8. Tims Dankans, Sanantonio Spurs
9. Dveins Veids, Maiami Heat
10. Bleiks Grifins, Losand\u017eelosas Clippers
11. Demjens Lilards, Portlendas Trail Blazers
12. Dirks Novickis, Dalasas Mavericks
13. Kriss Pols, Losand\u017eelosas Clippers
14. D\u017eeimss H\u0101rdens, Hj\u016bstonas Rockets
15. Entonijs Deiviss, \u0145\u016borle\u0101nas Pelicans
* 2015. gada janv\u0101ra dati.<\/p>\n

[\/alert]<\/p>\n

[alert color=”gray” icon=””] Rekl\u0101mas miljoni? Novickis: \u201cN\u0113, paldies!\u201c <\/strong><\/p>\n

\"Nowitsky\"<\/a>Ja b\u016btu j\u0101atbild uz jaut\u0101jumu par v\u0113rt\u012bg\u0101ko Eiropas sp\u0113l\u0113t\u0101ju k\u0101 m\u0101rketinga fig\u016bru, tas noteikti b\u016btu Dirks Novickis. \u0160is popul\u0101rais basketbolists ir dzimis bag\u0101t\u0101 lielvalst\u012b V\u0101cij\u0101, ir NBA meistara titula laure\u0101ts, nosaukts par fin\u0101la s\u0113rijas lab\u0101ko sp\u0113l\u0113t\u0101ju un 13 rei\u017eu piedal\u012bjies NBA All-Star sp\u0113l\u0113s. Ar vi\u0146a sasniegumu bag\u0101\u017eu b\u016btu pat neiesp\u0113jami nepieder\u0113t pie visbag\u0101t\u0101kajiem sponsoru naudas iekas\u0113t\u0101jiem.<\/p>\n

Ja c\u012bt\u012bg\u0101k iedzi\u013cin\u0101s, izr\u0101d\u0101s, ka Novicka vien\u012bgais sponsorl\u012bgums ir nosl\u0113gts ar Nike uz\u0146\u0113mumu. Protams, pied\u0101v\u0101jumu netr\u016bkst, ta\u010du Novickis paliek pie uzskata, ka ar basketbolu nopelna pietiekami labi, \u2013 k\u0101p\u0113c t\u0113r\u0113t jau t\u0101 gandr\u012bz neeso\u0161o br\u012bvo laiku \u0101rpus sporta laukuma?<\/p>\n

\u201cJ\u016bs netic\u0113siet, cik daudzi pulkste\u0146u ra\u017eot\u0101ji s\u016bta man savus mode\u013cus,\u201d 2011. gad\u0101 Novickis st\u0101st\u012bja laikrakstam Spiegel. \u201cVisus atd\u0101vinu, jo esmu apmierin\u0101ts ar to, kas man jau ir. Ja vari sev visu at\u013cauties, tad j\u0101b\u016bt pavisam trakam, lai \u013cautu savu dz\u012bvi aizpild\u012bt ar da\u017e\u0101diem rekl\u0101mas pien\u0101kumiem. Paldies, bet n\u0113!\u201c[\/alert]<\/p>\n

 <\/p>\n

Avoti: Forbes, Fortune, CNN, ESPN, NBA.COM <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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